Round 3 · By ZoeAll concepts
Commercial growth for property and PropTech

When commercial growth feels harder than it should, I help you find what is getting in the way, and fix it.

I work with property and PropTech businesses to strengthen sales performance, create clearer routes to market and turn commercial plans into practical action. That may mean improving an existing sales operation, helping a growing PropTech business build a repeatable commercial engine or supporting a business entering the UK market.

Book a conversation See how I work
By Zoe brain mark, a network of connected dots
Connected commercial thinking

Commercial problems rarely sit neatly inside one team.

Sales, marketing, operations, technology, suppliers, customer experience and leadership decisions all affect one another. Treating one in isolation can mean fixing the symptom while the real problem remains.

I look across the commercial journey, identify where performance or momentum is being lost and help the business focus on the changes most likely to matter.

Zoe Easton in conversation at a property industry event
Recognition

You may need By Zoe when…

You have a strong product, but sales are slower or less consistent than expected.
The team is busy, but there is not enough visibility of activity, conversion, ownership or what is actually working.
Growth depends too heavily on the founder or a small number of experienced people.
Your proposition, pricing, sales conversation or route to market is not landing clearly with customers.
You want to create a new revenue line, enter the UK market or take an early proposition into a more repeatable commercial model.
Sales, marketing, operations and technology are pulling in different directions.
What I help with
By Zoe
connects to…
01 · PROPTECH GROWTH

A repeatable route from early traction to growth

Build the proposition, route to market, sales capability and commercial processes needed to move from early traction towards repeatable growth.

Explore PropTech growth
02 · SALES PERFORMANCE

Sales teams that win for reasons you can see

Understand why sales are not meeting expectations, then strengthen the team, process, measurement, management and customer conversation.

Improve sales performance
03 · UK MARKET ENTRY

A credible route into the UK property market

Practical property-market insight and commercial support for businesses adapting their proposition and go-to-market approach for the UK.

Plan UK market entry
04 · PROPERTY & ESTATE AGENCY

Commercial improvement grounded in the sector

Commercial improvement for estate agencies and property businesses, informed by deep experience of the sector, its technology and its customer journeys.

See property expertise
Keep scrolling · each service connects
“I will ask direct questions, challenge unsupported assumptions and be honest when the evidence points somewhere different.”
Zoe Easton · By Zoe
Method

Understand first. Then make change happen.

I do not arrive with a generic playbook. I understand how the business really works, diagnose what is getting in the way, design the right response, help deliver it and embed the improvement so the team can carry it forward.

01

Understand

See the business as it operates, not only as it appears in a process document.

02

Diagnose

Separate symptoms from root causes and prioritise what will matter most.

03

Design

Build the right response with the team, not a generic playbook.

04

Deliver

Work alongside the people responsible for the outcome.

05

Embed

Document, train and hand over so the improvement continues.

How I work
Zoe Easton at an industry conference
Credibility

Commercial experience shaped by changing markets

My career spans traditional media, digital advertising, property portals, estate agency technology and enterprise software. Across estate agency, Archant, Rightmove and Homeflow, I have worked on new revenue, product launches, go-to-market, sales teams, customer value, commercial process and business transformation.

That breadth helps me see the connections between customer need, proposition, people, process and technology, and turn complex commercial issues into clearer decisions and practical action.

About Zoe
Start a conversation

Not sure what is getting in the way?

Let’s have a practical conversation about what is happening, what has already been tried and where experienced commercial support could make a difference.

Book a conversation