Round 2 · HybridAll concepts
byzoe
by-zoe
Fractional commercial leadership

Revenue needs an owner. Not always a full-time one.

by zoe places twenty years of commercial leadership inside property agencies and proptech businesses, for the fraction of the week where it counts.

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The idea

Most growing businesses need a commercial lead. Few need one five days a week.

A fractional engagement buys the thinking, the standards and the accountability of a senior hire, sized to the stage the business is actually at. Drag the divider, or tap a day, to set the fraction.

2 daysof every week
Mon
Tue
Wed
Thu
Fri
← Drag the divider →

The working rhythm

Two days a week is the usual shape: one inside the pipeline and the team, one on the propositions and plans that move the quarter. Enough presence to own the number, without the overhead of a full-time seat.

Fractions flex with the calendar: heavier through a launch, lighter once the engine runs itself.

The work

Where it lands

Three places a business feels the difference. Each one measured, each one built to keep working after the engagement ends.

01

Go-to-market and propositions

New products priced, positioned and launched properly, not left in a deck. From first market sizing to the sales playbook the team actually uses.

02

Pipeline and process

A sales engine that runs on cadence rather than heroics: clear stages, honest forecasting and a pipeline the whole business can trust.

03

Teams and key accounts

Salespeople coached to hold their own rooms, and the relationships that matter most kept close, consultative and growing.

Who it is for

Two markets, known from the inside

Twenty years selling to, for and alongside both sides of the property market. Placeholder copy below, Zoe's own words to follow.

For property agents

More instructions from the market you already own

For independent and multi-branch agencies that want their digital spend, their valuations pipeline and their negotiators pulling in the same direction.

Digital that converts. Website, portals, instant valuations and lead management working as one funnel, not four subscriptions.
Valuation to instruction. A market appraisal process the whole branch runs the same way, with the follow-up built in.
Negotiators coached. Practical sales coaching from someone who has sold to agents for two decades, not a generic trainer.
Talk about your agency →
For proptech

From founder-led sales to a repeatable engine

For proptech and property SaaS teams that need someone who has sat on both sides of the demo: building the product's go-to-market and knowing exactly how agents buy.

Go-to-market and pricing. Proposition, packaging and a launch plan grounded in how the property industry actually purchases.
The first playbook. Founder knowledge turned into stages, cadences and materials a hired team can run without the founder.
Agency-market access. Positioning and partnerships informed by real relationships across estate agency, new homes and BTR.
Talk about your product →
THE METHOD
Built to leave

The point is not to become indispensable.

It is to build something that runs without her. Three stages, every engagement.

01 · DIAGNOSE

A few weeks in the numbers

Time in the CRM, on the calls and with the team. Out of it comes a short, honest view of where revenue is leaking and where it is hiding.

02 · EMBED

A fixed fraction of the week

Inside the business, owning agreed outcomes: the launch, the pipeline, the accounts. Reviewed against the plan every month, not the diary.

03 · HAND OVER

Playbooks, cadence, people

Everything documented, the team coached to run it, and a clean handover. The fraction shrinks as the business gets stronger. That is the deal.

Track record

The short version

0+
years building revenue across property, media and SaaS.
0
national sales awards in a single year at Rightmove.
0
property sectors, from single-branch agencies to institutional landlords.
Commercial roles at RightmoveHomeflowBluesoupArchant

"A deep and profound understanding of modern estate agency. The ability to cut through the noise and add real value to our business."

Roger Wilkinson
Founding Director, Wilkinson Grant & Co

"An excellent communicator who delivers on what she promises. A pleasure to do business with."

Daniel Stokes
Director, Kivells
Start a conversation

The first chat costs nothing and usually saves a hire.

Tell Zoe a little about the business and what the next twelve months need to look like. She replies personally, usually within one working day.

Prefer LinkedIn? Find Zoe there. Based in Devon, working across the UK.

No newsletters, no list. This goes straight to Zoe and nowhere else.

Thank you, it is on its way.

Zoe will come back to you personally, usually within one working day. If it is urgent, LinkedIn is the fastest route.