Concept 5 · PosterAll conceptsNext →
Fractional commercial leadership

Revenue needs an owner. Not always full-time.

by zoe places twenty years of commercial leadership inside growing property and SaaS businesses, for the fraction of the week where it counts: go-to-market, pipeline and the deals that fund everything else.

Model1 to 4 days a week
SectorsProperty · Media · SaaS
FocusGTM · Pipeline · Accounts
BaseDevon, UK-wide
01 · The idea

Most businesses need a commercial lead. Few need one five days a week.

A fractional engagement buys the thinking, the standards and the accountability of a senior hire, sized to the stage the business is actually at. Tap a day to set the fraction.

2/5
days of every week

The working rhythm

Two days a week is the usual shape: one inside the pipeline and the team, one on the propositions and plans that move the quarter. Enough presence to own the number, without the overhead of a full-time seat.

Mon
Tue
Wed
Thu
Fri
Fractions flex with the calendar: heavier through a launch, lighter once the engine runs itself.
02 · The work

Where it lands

Three places a business feels the difference. Each one measured, each one built to keep working after the engagement ends.

A

Go-to-market and propositions

New products priced, positioned and launched properly, not left in a deck. From first market sizing to the sales playbook the team actually uses.

B

Pipeline and process

A sales engine that runs on cadence rather than heroics: clear stages, honest forecasting and a pipeline the whole business can trust.

C

Teams and key accounts

Salespeople coached to hold their own rooms, and the relationships that matter most kept close, consultative and growing.

03 · The method

Built to leave

The point of a fractional engagement is not to become indispensable. It is to build something that runs without her.

01

A few weeks in the numbers

Time in the CRM, on the calls and with the team. Out of it comes a short, honest view of where revenue is leaking and where it is hiding.

02

A fixed fraction of the week

Inside the business, owning agreed outcomes: the launch, the pipeline, the accounts. Reviewed against the plan every month, not the diary.

03

Playbooks, cadence, people

Everything documented, the team coached to run it, and a clean handover. The fraction shrinks as the business gets stronger. That is the deal.

04 · Track record

The short version

0+
years building revenue across property, media and SaaS.
0
national sales awards in a single year at Rightmove.
0
property sectors, from single-branch agencies to institutional landlords.
Commercial roles at RightmoveHomeflowBluesoupArchant

"A deep and profound understanding of modern estate agency. The ability to cut through the noise and add real value to our business."

Roger Wilkinson
Founding Director, Wilkinson Grant & Co

"An excellent communicator who delivers on what she promises. A pleasure to do business with."

Daniel Stokes
Director, Kivells
Start a conversation

The first chat costs nothing and usually saves a hire.

hello@byzoe.co.uk

Or find Zoe on LinkedIn. Based in Devon, working across the UK.